THE EFFECT OF MARKET ORIENTATION TOWARDS THE COMPETITIVE ADVANTAGE ON PEPPER FARMING ACTIVITY
The number of both domestic and international business actors increases gradually. It creates the challenges faced by the farmers. They need to create competitive advantage on their farming activities. The study aims to i) identify whether market orientation affects competitive advantage, ii) under...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-05-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |