Semiotic analysis of commercials – A methodological discussion
Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a semi...
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| Format: | Article |
| Language: | English |
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University of Belgrade
2007-06-01
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| Series: | Etnoantropološki Problemi |
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| Online Access: | https://eap-iea.org/index.php/eap/article/view/913 |