BEHAVIORAL BIAS (AVAILABILITY, REPRESENTATIVENESS, ANCHORING, AND CONFIRMATION) TOWARD INVESTMENT DECISION-MAKING

When making investment decisions, retail investors tend to rely on shortcuts in thinking to process the information and data they get. This creates illogical thinking based on emotions or momentary judgments that can result in less-than-optimal investment performance and even losses. This research...

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Bibliographic Details
Main Authors: Mardiana R, Yossinomita Yossinomita, M Haris Saputra, Mandasari R, Yulia D Kartika
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/17769