Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors h...

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Bibliographic Details
Main Authors: Harries Arizonia Ismail, Emi . Trimiati, Yani . Prihati
Format: Article
Language:English
Published: Universitas Darussalam Gontor 2020-12-01
Series:Al Tijarah
Subjects:
Online Access:https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/5603