ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK PADA PRODUK SMARTPHONE
This study aimed to determine the effect of product quality, advertising, and variety seeking on brand switching. The samples in this study were students of Muhammadiyah University of Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposive sampling and convenienc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2014-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1384 |