Examining the Key Factors that Drives Live Stream Shopping Behavior
The purpose of this research was to examine the key factors that drive live-stream shopping behavior in Thailand. The specific objective was to determine the live stream shopping factors that influence purchase intention. The study was driven by the increasing role of e-commerce and live streaming s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2022-09-01
|
| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://ijournalse.org/index.php/ESJ/article/view/1241 |