Prediction of Customer Behavior Changing via a Hybrid Approach
This study proposes a hybrid approach to predict customer churn by combining statistic approaches and machine learning models. Unlike traditional methods, where churn is defined by a fixed period of time, the proposed algorithm uses the probability of customer alive derived from the statistical mode...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Open Journal of the Computer Society |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10334013/ |