Features of innovative marketing. Особенности инновaционного мaркетингa

The article deals the concept of innovative marketing, significance, features and innovations in the field of theoretical and methodological foundations of marketing and Rolv innovation to increase the competitiveness of the country. In accordance with the requirements of the market, innovation pla...

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Bibliographic Details
Main Authors: A. T. Beyzhanova, G. B. Parymbek
Format: Article
Language:English
Published: Al-Farabi Kazakh National University 2016-11-01
Series:Хабаршысы. Экономика сериясы
Subjects:
Online Access:http://be/index.php/math/article/view/1436