Contextualizing Engagement With Health Information on Facebook: Using the Social Media Content and Context Elicitation Method

BackgroundMost of what is known regarding health information engagement on social media stems from quantitative methodologies. Public health literature often quantifies engagement by measuring likes, comments, and/or shares of posts within health organizations’ Facebook pages...

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Bibliographic Details
Main Authors: Yonaira M Rivera, Meghan B Moran, Johannes Thrul, Corinne Joshu, Katherine C Smith
Format: Article
Language:English
Published: JMIR Publications 2022-03-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2022/3/e25243