Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II

Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II

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ObjectiveThe present study aimed to provide a decision model in Internet advertising planning using multi-objective genetic algorithm. The proposed model is a model for distributing advertising resources through the web to optimize the effect of advertising, based on research literature and accordin...

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Bibliographic Details
Main Authors: Mohammadali Forghani, Mohammadreza Namdar, Sayed Abdolmajid Jalaee
Format: Article
Language:fas
Published: University of Tehran 2022-01-01
Series:‫مدیریت بازرگانی
Subjects:
multi-objective optimization
web advertising
hybrid pricing
non-dominated sorting genetic algorithm ii (nsga-ii)
Online Access:https://jibm.ut.ac.ir/article_86682_ac1319e209a5402692a735a3d9531a3e.pdf

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https://jibm.ut.ac.ir/article_86682_ac1319e209a5402692a735a3d9531a3e.pdf

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