Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era

Changes in consumer behavior in accessing information in the digitalization era have become a challenge for radio broadcaster RRI Medan to maintain its existence. Therefore, communication management needs to innovate and develop effective communication strategies to stay relevant and interesting to...

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Bibliographic Details
Main Authors: Chairunnisa Nasution, Efi Brata Madya
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2023-05-01
Series:Jurnal Pamator
Subjects:
Online Access:https://journal.trunojoyo.ac.id/pamator/article/view/19785