Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era
Changes in consumer behavior in accessing information in the digitalization era have become a challenge for radio broadcaster RRI Medan to maintain its existence. Therefore, communication management needs to innovate and develop effective communication strategies to stay relevant and interesting to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2023-05-01
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| Series: | Jurnal Pamator |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/19785 |
| _version_ | 1797801201251647488 |
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| author | Chairunnisa Nasution Efi Brata Madya |
| author_facet | Chairunnisa Nasution Efi Brata Madya |
| author_sort | Chairunnisa Nasution |
| collection | DOAJ |
| description | Changes in consumer behavior in accessing information in the digitalization era have become a challenge for radio broadcaster RRI Medan to maintain its existence. Therefore, communication management needs to innovate and develop effective communication strategies to stay relevant and interesting to listeners. This research was conducted to determine the communication strategy of broadcaster RRI Medan in maintaining its existence in the digitalization era. This type of research is descriptive qualitative which aims to explain and describe. Researchers use content analysis in analyzing data. The data analysis used in this study is data reduction, data presentation, and conclusions. Radio conveys information and instructions to its listeners quickly, or it can be said that it is also delivered directly. Having a good communication strategy as well as interesting content really helps radio in maintaining its existence in society. In addition, Broadcasters are the spearhead for broadcast radio. The research results show that. RRI Medan also makes it easier for listeners to listen to broadcasts through the RRI play go application and other internet access. In this effort, RRI Medan can maintain its existence in the digitalization era |
| first_indexed | 2024-03-13T04:46:50Z |
| format | Article |
| id | doaj.art-ce5372ed28ff408dbe809e33c2f55c3b |
| institution | Directory Open Access Journal |
| issn | 1829-7935 2654-7856 |
| language | English |
| last_indexed | 2024-03-13T04:46:50Z |
| publishDate | 2023-05-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Jurnal Pamator |
| spelling | doaj.art-ce5372ed28ff408dbe809e33c2f55c3b2023-06-18T13:59:58ZengUniversitas Trunojoyo MaduraJurnal Pamator1829-79352654-78562023-05-0116224725810.21107/pamator.v16i2.197857547Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization EraChairunnisa Nasution0Efi Brata Madya1Islamic Communication Broadcasting Study Program, State Islamic University of North Sumatra, IndonesiaIslamic Communication Broadcasting Study Program, State Islamic University of North Sumatra, IndonesiaChanges in consumer behavior in accessing information in the digitalization era have become a challenge for radio broadcaster RRI Medan to maintain its existence. Therefore, communication management needs to innovate and develop effective communication strategies to stay relevant and interesting to listeners. This research was conducted to determine the communication strategy of broadcaster RRI Medan in maintaining its existence in the digitalization era. This type of research is descriptive qualitative which aims to explain and describe. Researchers use content analysis in analyzing data. The data analysis used in this study is data reduction, data presentation, and conclusions. Radio conveys information and instructions to its listeners quickly, or it can be said that it is also delivered directly. Having a good communication strategy as well as interesting content really helps radio in maintaining its existence in society. In addition, Broadcasters are the spearhead for broadcast radio. The research results show that. RRI Medan also makes it easier for listeners to listen to broadcasts through the RRI play go application and other internet access. In this effort, RRI Medan can maintain its existence in the digitalization erahttps://journal.trunojoyo.ac.id/pamator/article/view/19785managementcommunication managementcommunication strategybroadcasterdigitalization |
| spellingShingle | Chairunnisa Nasution Efi Brata Madya Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era Jurnal Pamator management communication management communication strategy broadcaster digitalization |
| title | Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era |
| title_full | Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era |
| title_fullStr | Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era |
| title_full_unstemmed | Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era |
| title_short | Communication Management of Republic of Indonesia Radio Broadcasters (Rri) Medan in Maintaining Its Existence in the Digitalization Era |
| title_sort | communication management of republic of indonesia radio broadcasters rri medan in maintaining its existence in the digitalization era |
| topic | management communication management communication strategy broadcaster digitalization |
| url | https://journal.trunojoyo.ac.id/pamator/article/view/19785 |
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