An empirical study on website usability elements and how they affect search engine optimisation
The primary objective of this research project was to identify and investigate the website usability attributes which are in contradiction with search engine optimisation elements. The secondary objective was to determine if these usability attributes affect conversion. Although the literature revie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2011-03-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/428 |