Responsible marketing and consumption: a teaching experience based on challenges and sustainability as cross-cutting themes
This study aims to determine whether marketing can be an effective tool to influence society towards responsible consumption while simultaneously contributing to social causes, and teaching higher education students the fundamentals of marketing through various practices implemented during the acad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academia Europea de Dirección y Economía de la Empresa
2023-12-01
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| Series: | Journal of Management and Business Education |
| Subjects: | |
| Online Access: | https://journaljmbe.com/article/view/6434 |