Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review

BackgroundThe ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking. ObjectiveThis paper ai...

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Bibliographic Details
Main Authors: Zicheng Zhu, Shiyu Liu, Renwen Zhang
Format: Article
Language:English
Published: JMIR Publications 2023-10-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2023/1/e48508