Marketing Communication Strategy Developing for Ban Yangilai and Ban Dongua Occupational Group, Ku Santarat Subdistrict, Mahasarakham District
This study proposed 1) to study marketing communication model of occupational groups 2) to develop a marketing communication strategy for the occupational group. The mixed research methods used included focus groups, interviews and surveys. The population of this study were splited into 2 groups; t...
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| Format: | Article |
| Language: | English |
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Faculty of Informatics
2020-01-01
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| Series: | วารสารวิทยาการสารสนเทศและเทคโนโลยีประยุกต์ |
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| Online Access: | https://ph01.tci-thaijo.org/index.php/jait/article/view/184395 |