Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ)
Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identificat...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-05-01
|
| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/34281 |