Influencing Factors of Audience's Willingness to Consume of Outdoor Music Festival Based on Grounded Theory
This paper adopts grounded theory to conduct an exploratory study on the influencing factors of outdoor music festival audience's willingness to consume. First, we used 'music festival' as the search keyword to collect secondary information such as blog posts, online pictures, and new...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2023-02-01
|
| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/1239 |