Analysis of the marketing environment of the organization on the basis of the cognitive approach

This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations...

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Bibliographic Details
Main Author: T. Y. Shpakova
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1047