The role of advertising in bringing about a state of happiness for the recipient.
The research deals with the effective role of the advertisement, its relationship with the recipient's self and the general mood of it, and then his acceptance or approval of the advertising message presented, as the advertisement is considered today in this age in which we live now with the cr...
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2022-04-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_193975_179aaf758a0d911139aa819e327218f9.pdf |