I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase intention
Purpose – Consumer psychology research has established the importance of customer satisfaction as a determinant of customer repurchasing intention. Nonetheless, even satisfied customers switch brands. Also, even dissatisfied cus...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-11-01
|
| Series: | Management Matters |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MANM-02-2022-0033/full/pdf |