Investigating the relationship between brand value and customer loyalty with the focus on customer value (Case study: iPhone customers in Sanandaj city)
The purpose of this study is to investigate the relationship between brand value and customer loyalty with the focus on customer value among iPhone customers in Sanandaj city in 2017. The present research is from the category of applied research and is a descriptive survey research which uses correl...
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| Format: | Article |
| Language: | English |
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Rasht: Javad Deljoo Shahir
2018-12-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
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| Online Access: | https://www.nasme-journal.ir/article_181559_d41d8cd98f00b204e9800998ecf8427e.pdf |