Globalisation as a factor of marketing concepts’ evolution
The research aims to reveal the logic of the marketing concepts’ evolution in the context of globalization processes of the XX–XXI centuries in order to identify the emerging marketing paradigm, meaningful for Russian realities. The globalization of markets, the economy and public life is interprete...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2022-04-01
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| Series: | Управление |
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| Online Access: | https://upravlenie.guu.ru/jour/article/view/485 |