Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2023-07-01
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| Series: | Organizations and Markets in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.zurnalai.vu.lt/omee/article/view/28090 |
| _version_ | 1827902652925607936 |
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| author | Sigitas Urbonavičius Mindaugas Degutis Ignas Zimaitis Vatroslav Skare |
| author_facet | Sigitas Urbonavičius Mindaugas Degutis Ignas Zimaitis Vatroslav Skare |
| author_sort | Sigitas Urbonavičius |
| collection | DOAJ |
| description |
Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research.
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| first_indexed | 2024-03-13T00:01:21Z |
| format | Article |
| id | doaj.art-cec6c56dd9cb4f9cb69d9d176c4a55f4 |
| institution | Directory Open Access Journal |
| issn | 2029-4581 2345-0037 |
| language | English |
| last_indexed | 2024-03-13T00:01:21Z |
| publishDate | 2023-07-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Organizations and Markets in Emerging Economies |
| spelling | doaj.art-cec6c56dd9cb4f9cb69d9d176c4a55f42023-07-13T09:48:30ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372023-07-01142(28)10.15388/omee.2023.14.90Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online ShoppingSigitas Urbonavičius0Mindaugas Degutis1Ignas Zimaitis2Vatroslav Skare3Vilnius University, LithuaniaVilnius University, LithuaniaVilnius University, LithuaniaUniversity of Zagreb, Croatia Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research. https://www.zurnalai.vu.lt/omee/article/view/28090willingness to disclose personal datastore trustperceived regulatory effectivenessselling channels |
| spellingShingle | Sigitas Urbonavičius Mindaugas Degutis Ignas Zimaitis Vatroslav Skare Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping Organizations and Markets in Emerging Economies willingness to disclose personal data store trust perceived regulatory effectiveness selling channels |
| title | Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping |
| title_full | Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping |
| title_fullStr | Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping |
| title_full_unstemmed | Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping |
| title_short | Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping |
| title_sort | impacts of store trust antecedents on willingness to disclose personal data in online shopping |
| topic | willingness to disclose personal data store trust perceived regulatory effectiveness selling channels |
| url | https://www.zurnalai.vu.lt/omee/article/view/28090 |
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