A practical guide to implementing a successful social media recruitment strategy: lessons from the Eczema Monitoring Online trial

A practical guide to implementing a successful social media recruitment strategy: lessons from the Eczema Monitoring Online trial

Abstract Background Participant recruitment into clinical trials remains challenging. The global increase in the number of social media users has accelerated the use of social media as a modality of recruitment, particularly during the COVID-19 pandemic when traditional recruitment methods were redu...

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Bibliographic Details
Main Authors: Arabella Baker, Eleanor J. Mitchell, Kim S. Thomas
Format: Article
Language:English
Published: BMC 2022-10-01
Series:Trials
Subjects:
Atopic dermatitis
Eczema
Online recruitment
Randomised controlled trial
Social media
Facebook
Online Access:https://doi.org/10.1186/s13063-022-06839-z

Internet

https://doi.org/10.1186/s13063-022-06839-z

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