Assessing User’s Visual Attention on University Library Web Page with Eye Tracking Technology

The establishment of domestic university library websites has currently reached 100%, web pages have become the most direct and rapid channels to market the academic resources, and advertisement on the library web pages is utilized for attracting readers' attention to activities. With true-expe...

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Bibliographic Details
Main Authors: Chih-Ming Chen, Hui-Ching Lin
Format: Article
Language:English
Published: National Chengchi University Libraries 2015-12-01
Series:Tūzī yǔ dàng’àn xuékān
Subjects:
Online Access:https://jila.lib.nccu.edu.tw/2015-7/no87/2914/