COMMUNICATION STRATEGIES OF AIRLINES IN THE RUSSIAN MARKET
Spares are highly competitive segment of the market, where one area of activity may face 3-5 players of the national and regional levels, while there is also competition from alternative modes of transport. Given that the promotion of air transport communications and public relations play a very imp...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2014-11-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/94 |