Strategy For Strengthening MSMEs Capabilities : Implementation Of Digital Marketing As A Means Of Promotion And Commercialization Of Business Products In The Kencana Village Of Bogor City

Kencana Village has a lot of potential from the products produced by its people. Micro, Small and Medium Enterprises (MSMEs) in this area still market their products conventionally and have not marketed them through digital marketing. Even though digital marketing can really help MSMEs in the progre...

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Bibliographic Details
Main Authors: Meliani Nurhasanah, Sarah Ameliasari, Ade Irpan Iskandar, Fredi Andria
Format: Article
Language:English
Published: Research Collaboration Community (RCC) 2023-11-01
Series:International Journal of Business, Economics, and Social Development
Subjects:
Online Access:https://journal.rescollacomm.com/index.php/ijbesd/article/view/537