Health involvement modulates physician preference in the brain during online health consultation
Abstract In traditional offline health-seeking behavior, patients consistently exhibit a preference for similar types of physicians due to limited access to physicians’ information. Nevertheless, with the advent of online health consultation platforms offering comprehensive physicians’ information f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-01-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-024-51519-4 |