Preferences for rank in competition: Is first-place seeking stronger than last-place aversion?

The use of gamification to motivate engagement has greatly increased the number of ways in which people compete. Many of these competitions allow individuals to see how they rank as a competition progresses. Our work aims to provide a better understanding of how individuals feel about different rank...

Full description

Bibliographic Details
Main Authors: Steven M. Shechter, David J. Hardisty
Format: Article
Language:English
Published: Cambridge University Press 2020-03-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/19/190417a/jdm190417a.pdf