Preferences for rank in competition: Is first-place seeking stronger than last-place aversion?
The use of gamification to motivate engagement has greatly increased the number of ways in which people compete. Many of these competitions allow individuals to see how they rank as a competition progresses. Our work aims to provide a better understanding of how individuals feel about different rank...
Main Authors: | Steven M. Shechter, David J. Hardisty |
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Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2020-03-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/19/190417a/jdm190417a.pdf |
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