Discriminating Complainers and Non-Complainers: A Study within the Malaysian Context
The purpose of this study is to examine whether consumers’ complaint behavior varies according to demographics, psychographics, and attitude toward businesses as well as product attributes. Discriminant analysis on a sample of 122 consumers residing in north Malaysia showed that complainers were m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2004-12-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://e-journal.uum.edu.my/index.php/mmj/article/view/8761 |