The effect of social media and word of mouth on buying interest and brand image in creative economic business
This study aims to examine and analyze the influence of social media and Word of mouth on Buying Interest through Brand Image in Creative Economy Business in city of Medan, Indonesia. The population in this study is consumers who visit and buy products at the Creative Economy Business in th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
|
| Series: | International Journal of Data and Network Science |
| Online Access: | https://www.growingscience.com/ijds/Vol7/ijdns_2022_138.pdf |