Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions
The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2024-04-01
|
| Series: | Jurnal Pamator |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/24487 |