Employer Branding as a Source of Competitive Advantage of Retail Chains
Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes. The retail sector in Poland is perceived as a st...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2018-07-01
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| Series: | Journal of Management and Business Administration, Central Europe |
| Subjects: | |
| Online Access: | https://mbace.eu/resources/html/article/details?id=168255 |