A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong

A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong

Purpose – This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach – A total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was perform...

Full description

Bibliographic Details
Main Authors: Wen-Yung Tseng, Weisheng Chiu, Ho Keat Leng
Format: Article
Language:English
Published: Emerald Publishing 2021-08-01
Series:Journal of Asian Business and Economic Studies
Subjects:
outdoor products
counterfeit
theory of planned behavior
perceived risk
brand consciousness
e21
m10
m31
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/pdf?title=a-comparative-study-of-consumers-intention-to-purchase-counterfeit-outdoor-products-in-taiwan-and-hong-kong

Internet

https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/pdf?title=a-comparative-study-of-consumers-intention-to-purchase-counterfeit-outdoor-products-in-taiwan-and-hong-kong

Similar Items