A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong
Purpose – This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach – A total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was perform...
Main Authors: | Wen-Yung Tseng, Weisheng Chiu, Ho Keat Leng |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2021-08-01
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Series: | Journal of Asian Business and Economic Studies |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/pdf?title=a-comparative-study-of-consumers-intention-to-purchase-counterfeit-outdoor-products-in-taiwan-and-hong-kong |
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