Mobile Ethnography as an Innovative Tool for Customer Experience Research in Tourism – A Case of the Tourism Destination Upper Austria
Service marketing has evolved from focussing on products to services to experiences. Enterprises are nowadays competing for and looking for competitive advantages in experiences rather than customer satisfaction. Even though customer experience management is nothing new, it is a field that has evolv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat de Barcelona
2019-01-01
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| Series: | ARA: Revista de Investigación en Turismo |
| Subjects: | |
| Online Access: | http://revistes.ub.edu/index.php/ara/article/view/21100/28459 |