Development of Customer Loyalty Measurement Application using R Shiny

Shopee is a successful e-commerce platform in Southeast Asia today, becoming the leading choice for customers who want to shop online and has built loyal relationships with customers. Apart from Shopee, many other e-commerce companies also emphasize the importance of building customer loyalty as the...

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Bibliographic Details
Main Authors: Oktavia Cintika, Warsito Budi, Kadarrisman Vincensius Gunawan Slamet
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/85/e3sconf_icenis2023_02038.pdf