The Differential Effects of Virtual Reality (VR) on the Novice and Experienced VR Users
Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subseq...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2023-07-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1610&context=journal |