Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram
Objective The purpose of this study was to explore the factors affecting users’ identification and selection of influencers on Instagram. Therefore, the study focused on the frequency and diversity of active influencers on Instagram as a social media platform. It sought to designate the key indicato...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_90591_02051a1e98e23ea987b26ee1033e630a.pdf |