Exploring the relationship between different types of reference group influence and young consumers' health tourism intention
Despite the many achievements in health tourism, relatively few studies conducted on the health tourism consumption decisions of young consumers. This study primarily investigates how different types of reference group influence affect young consumers' health tourism intentions. Based on the th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291123002541 |