Exploring the relationship between different types of reference group influence and young consumers' health tourism intention
Despite the many achievements in health tourism, relatively few studies conducted on the health tourism consumption decisions of young consumers. This study primarily investigates how different types of reference group influence affect young consumers' health tourism intentions. Based on the th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291123002541 |
| _version_ | 1827397026756689920 |
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| author | Caisheng Liao Yang Lin Zhao Li Xinze Zhan |
| author_facet | Caisheng Liao Yang Lin Zhao Li Xinze Zhan |
| author_sort | Caisheng Liao |
| collection | DOAJ |
| description | Despite the many achievements in health tourism, relatively few studies conducted on the health tourism consumption decisions of young consumers. This study primarily investigates how different types of reference group influence affect young consumers' health tourism intentions. Based on the theoretical framework of Stimuli-Organism-Response (SOR), a mediation model including perceived value was constructed and structural equation modeling was used to analyze the relationship between the types of reference group influence, perceived value, and health tourism intention. The results showed that both informational influence and utilitarian influence in the reference group influence have a positive impact on health tourism intention. Of these, informational influence is greater. Secondly, perceived value also has a positive effect on consumers' health tourism intention and plays a mediating role between the reference group influence and the health tourism intention. The findings contribute to our understanding of the impact of different types of reference group influence on health tourism intentions and enrich the application of SOR theory. The findings have implications for promoting healthy tourism consumption among young consumers. |
| first_indexed | 2024-03-08T19:01:13Z |
| format | Article |
| id | doaj.art-cf7089c3910c4dff972d2e66cb14e634 |
| institution | Directory Open Access Journal |
| issn | 2590-2911 |
| language | English |
| last_indexed | 2024-03-08T19:01:13Z |
| publishDate | 2023-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Social Sciences and Humanities Open |
| spelling | doaj.art-cf7089c3910c4dff972d2e66cb14e6342023-12-28T05:19:20ZengElsevierSocial Sciences and Humanities Open2590-29112023-01-0181100649Exploring the relationship between different types of reference group influence and young consumers' health tourism intentionCaisheng Liao0Yang Lin1Zhao Li2Xinze Zhan3School of Management, Jinan University, No.601 Huangpu Dadao West, Tianhe District, Guangzhou 510632, Guangdong Province, China; Corresponding author.School of business administration, Guangxi University, No.100 University Road, Xixiangtang District, Nanning, 530004, Guangxi Zhuang Autonomous Region, ChinaSchool of Public Affairs, Xiamen University, No.422 Siming South Road, Siming District, Xiamem, Fujian province 361005, China; School of Public Health and Management, Youjiang Medical University For Nationalities, No.98 Chengxiang Road, Youjiang District, Baise 533000, Guangxi Zhuang Autonomous Region, China; Corresponding author. School of Public Health and Management, Youjiang Medical University For Nationalities, No.98 Chengxiang Road, Youjiang District, Baise, 533000, China.Personnel Department, Guangxi Art University, No.7, Education Road, Qingxiu District, Nanning 530022, Guangxi Zhuang Autonomous Region, ChinaDespite the many achievements in health tourism, relatively few studies conducted on the health tourism consumption decisions of young consumers. This study primarily investigates how different types of reference group influence affect young consumers' health tourism intentions. Based on the theoretical framework of Stimuli-Organism-Response (SOR), a mediation model including perceived value was constructed and structural equation modeling was used to analyze the relationship between the types of reference group influence, perceived value, and health tourism intention. The results showed that both informational influence and utilitarian influence in the reference group influence have a positive impact on health tourism intention. Of these, informational influence is greater. Secondly, perceived value also has a positive effect on consumers' health tourism intention and plays a mediating role between the reference group influence and the health tourism intention. The findings contribute to our understanding of the impact of different types of reference group influence on health tourism intentions and enrich the application of SOR theory. The findings have implications for promoting healthy tourism consumption among young consumers.http://www.sciencedirect.com/science/article/pii/S2590291123002541Health tourismReference groupPerceived valueBehavioral intentionStimuli-Organism-Response theory |
| spellingShingle | Caisheng Liao Yang Lin Zhao Li Xinze Zhan Exploring the relationship between different types of reference group influence and young consumers' health tourism intention Social Sciences and Humanities Open Health tourism Reference group Perceived value Behavioral intention Stimuli-Organism-Response theory |
| title | Exploring the relationship between different types of reference group influence and young consumers' health tourism intention |
| title_full | Exploring the relationship between different types of reference group influence and young consumers' health tourism intention |
| title_fullStr | Exploring the relationship between different types of reference group influence and young consumers' health tourism intention |
| title_full_unstemmed | Exploring the relationship between different types of reference group influence and young consumers' health tourism intention |
| title_short | Exploring the relationship between different types of reference group influence and young consumers' health tourism intention |
| title_sort | exploring the relationship between different types of reference group influence and young consumers health tourism intention |
| topic | Health tourism Reference group Perceived value Behavioral intention Stimuli-Organism-Response theory |
| url | http://www.sciencedirect.com/science/article/pii/S2590291123002541 |
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