STRATEGIES FOR SUPERIOR PERFORMANCE IN RECESSIONS: PRO OR COUNTER-CYCLICAL?
Recessions are recurring events in which most firms suffer severe impacts while others are less affected or may even prosper. Strategic management has made little progress in understanding such performance differences. In a scenario of decreased demand, intensified competition, and higher uncertaint...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-04-01
|
Series: | RAE: Revista de Administração de Empresas |
Subjects: | |
Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/strategies_for_superior_performance_in_recessions_pro_or_counter_cyclical_0.pdf |