FUTURE MARKETING IN B2B SEGMENT: INTEGRATING ARTIFICIAL INTELLIGENCE INTO SALES MANAGEMENT
The technological phenomenon of artificial intelligence transforms B2B marketing and approaches to the formation of product value, sales and service. The case study allowed the author to examine and summarize the experience of large companies in integrating artificial intelligence into the sales man...
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| Format: | Article |
| Language: | English |
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RS Global Sp. z O.O.
2020-09-01
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| Series: | International Journal of Innovative Technologies in Economy |
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| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/1584 |