The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers

The paper focuses on the employer branding creation and HR marketing in selected healthcare service providers. The employer branding creation and HR marketing have become an interesting and creative area both in the field of HR management and marketing. The process of the employer branding creation...

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Bibliographic Details
Main Authors: Bejtkovský Jiří, Copca Narcis
Format: Article
Language:English
Published: Sciendo 2020-03-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.2478/mmcks-2020-0006