Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory
Branding subject in latest decades became one of the most important research priorities in marketing management domain. This research with aim of goal setting theory an internal branding try to identify effective factors on employee`s commitment and loyalty and brand performance at employee level. S...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28615_f843f090bce6177da060e978e6aa7f69.pdf |