Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble

In the highly competitive and constantly changing business world that depicts today’s global economy, companies that manage to succeed seem to be those that keep their core values and competitive grit whilst adapting to the context of the Fourth Industrial Revolution. A successful company applies s...

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Bibliographic Details
Main Authors: Gabriela Andrișan, Andra Modreanu
Format: Article
Language:English
Published: Ovidius University Press 2022-09-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/1.pdf