THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS

The aim of this explanatory research is to contribute to the knowledge of the marketing of spirits through research into Serbian rakija producers, with an emphasis on the marketing of their alcoholic beverages. In order to demonstrate that marketing results in higher product prices and revenues, th...

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Bibliographic Details
Main Authors: Slobodan Adžić, Milan Bubulj, Aleksandar Jovičić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2023-10-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/2223