MERUMUSKAN PEMIKIRAN EKONOM MUSLIM TENTANG RASIONALITAS DALAM PERILAKU KONSUMEN

rationality is the characteristic of any action, belief, or desire, that makes their choice optimal under a set of constraints.[1] It is a normative concept of reasoning in the sense that rational people should derive conclusions in a consistent way given the information at disposal. It refers to t...

Full description

Bibliographic Details
Main Author: Lia Istifhama
Format: Article
Language:English
Published: Sekolah Tinggi Agama Islam Taruna Surabaya 2019-09-01
Series:Jurnal Keislaman
Subjects:
Online Access:http://ejournal.kopertais4.or.id/susi/index.php/JK/article/view/3382
Description
Summary:rationality is the characteristic of any action, belief, or desire, that makes their choice optimal under a set of constraints.[1] It is a normative concept of reasoning in the sense that rational people should derive conclusions in a consistent way given the information at disposal. It refers to the conformity of one's beliefs with one's reasons to believe, or with one's actions with one's reasons for action. However, the term "rationality" tends to be used differently in different disciplines, including specialized discussions of economics, sociology, psychology, evolutionary biology and political science. A rational decision is one that is not just reasoned, but is also optimal for achieving a goal or solving a problem.
ISSN:2089-7413
2722-7804